"I pity the French Cinema because it has no money. I pity the American Cinema because it has no ideas." - Jean-Luc Godard.
- As its centenary year gets underway, ARRI looks back at its rich history, assesses the values and principles that have helped it reach this milestone anniversary, and sets its sights firmly on the future. 2017 marks 100 years since August Arnold and Robert Richter rented a small former shoemaker's store in Munich and set up shop as a film technology firm.
- From the very beginning they worked directly with filmmakers and the insight they gained helped them to develop equipment that met real on - set needs. First and foremost they were film enthusiasts, driven by a love for visual storytelling and technology. In today's industry, with technology driven at breakneck speed by marketing hype, this philosophy of listening to what filmmakers want - rather than telling them - is more The Academy of Motion Picture Arts and Sciences has recognised ARRI's engineers and their contributions to the industry with 19 Scientific and Technical Awards.
Published: Jan 2018
Size (cm): 28.7 x 21.5 x 3.2
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