Kloke: Super Ultra - Ecru Cap

$57.75 $77.00

  • Unisex Dad style cap with embroidered text artwork - black on ecru.
  • Features Super Ultra 120 artwork design - a collaboration between ACMI & Kloke inspired by the VHS vs BETA format wars.
  • Early in the format war, VHS held the upper hand with a superior length of recording time - 120 mins. But the Beta format was heralded as the superior quality. Beta finally did make a 120 min tape but by the time they did, VHS already had too big a market share. That's why we decided to name the project the 'Super Ultra 120’, we liked the idea of forming a video club that doesn’t exist, the ’Super Ultra 120 club’. 
  • This piece is exclusive to both ACMI & Kloke.

Material: 100% Cotton

Care Instructions: Spot clean only. 

Sizes (cm): One size fits most - adjustable fit.

Every purchase supports ACMI.

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